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Free checklist · PDF

Product feed health checklist

A checklist for importing and maintaining product data feeds, with Google Merchant Center limits.

Product feed health checklist

Download the PDF

1 page, US Letter size, 50 KB. Free, no sign-up.

Sources: Google Merchant Center product data specification (support.google.com/merchants). Checked October 2026.

You can tick the boxes and type into this PDF on a computer or phone, then save or print it.

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Printing tips

  • Print at actual size (100%), not "fit to page", so the lines stay a usable size.
  • It is laid out for US Letter paper and also fits A4.
  • Turn on "background graphics" if the colors come out pale.

What is on this checklist

Before import

  • Feed URL and format (CSV, TSV or XML) confirmed
  • Column mapping: ID, title, description, link, image link, availability, price
  • Currency and decimal format checked
  • Image URLs load over HTTPS

Google Merchant Center limits

  • Every product has id, title, description, link, image_link, availability and price
  • Brand set for new products
  • ID up to 50 characters, title up to 150, description up to 5,000
  • Images at least 500 x 500 pixels (Google enforces this from 31 January 2027)
  • Availability is one of in_stock, out_of_stock, preorder or backorder

Data quality

  • No duplicate product IDs
  • Prices are numbers, not text
  • Out-of-stock items flagged or removed
  • Titles cleaned of junk: SKUs, ALL CAPS, repeated words
  • Categories mapped to yours

Ongoing

  • Update prices at least daily
  • Alert when a feed fails or shrinks sharply
  • Remove expired products and redirect their pages
  • Check affiliate links still track
Put it on your website or blog